Digital Advertising
We get people engaged with your website.
Unlock business success with our digital advertising strategies. We’ll help you connect with the right audiences, drive conversions, and increase your overall impact.
Search Intent Advertising
Reach New Customers on Google Ads
Navigating the complexities of keyword targeting and audience selection can be daunting. At Lub-Dub Marketing,we specialize in developing tailored Google Advertising strategies to connect your business with the right customers. Our comprehensive approach leverages Search, Display, Video, and Shopping ads to generate qualified leads, drive sales from your website, and elevate your brand visibility. By tapping into the expansive Google Advertising network, we can amplify your exposure across thousands of relevant sites, ensuring your offerings reach the audiences that matter most.
Capture customers directly from Google Search. Our search ads leverage targeted keywords, locations, and compelling copy to generate leads and boost sales for your business.
Amplify your business visibility through display advertising. Our display ad solutions can promote your offerings across millions of websites, blogs, and prominent Google platforms like Gmail and YouTube, allowing you to reach a vast, diverse audience with your custom media.
Video ads on YouTube allow you to advertise to potential customers. You only get charged when a viewer shows interest in your business.
Reach target audiences on both mobile and desktop devices with our Shopping Ads. Showcase your products, pricing, and business information to potential customers through this powerful advertising format. Maximize your visibility and drive qualified traffic to your offerings.
Advertising
DISCOVER AUDIENCES
Leveraging the power of Facebook advertising can be a highly effective strategy for connecting with prospective customers and elevating your business. With over 2.5 billion active users, the Facebook platform provides access to a vast, diverse audience that you can precisely target based on interests, demographics, and geographic location. Through the flexible budgeting options and audience discovery tools within Facebook ads, you can efficiently reach and engage the right people for your business, services, and products. Advertising on Facebook presents a valuable opportunity to amplify your brand’s visibility and drive meaningful connections with potential customers.
What Does This All Mean?
Digital Advertising 101
Return on Investment (ROI) is a critical component of any effective digital marketing strategy. ROI represents the measure of profit or loss generated during your online advertising campaigns. A positive ROI indicates that your digital marketing efforts are driving profitable outcomes, while a negative ROI signals that your campaign is losing money. Closely monitoring and optimizing for ROI is essential to ensuring the long-term success and profitability of your digital marketing initiatives.
Cost-per-click (CPC) represents the amount you pay each time a user clicks on your digital advertisement. Platforms like Google, Facebook, and Bing enable advertisers to set maximum CPC limits, allowing you to control the amount spent per click and optimize the efficiency of your advertising budget.
Click-through-rate (CTR) represents the ratio of how often people view your ad and subsequently click on it. This metric is calculated by dividing the number of clicks your ads receive by the total number of times the ad is shown (impressions). CTR is an important indicator of ad relevance and engagement, providing valuable insights to optimize your digital advertising campaigns.
A conversion refers to a valuable action taken by a person who interacts with your advertisement. Advertisers define these meaningful actions and track when and where they occur, providing critical insights to measure the success and impact of their digital advertising campaigns.
In the context of advertising, an acquisition refers to a consumer who has been targeted by your ads and is currently evaluating or considering your products or services. These are potential customers that your advertising efforts have successfully reached and engaged.
An impression is recorded each time your ad is shown online, whereas a conversion requires an action by the viewer. Impressions measure your ad’s reach, while conversions indicate meaningful engagement.
Your ad budget is the amount you’re willing to spend over a set time. Google Ads lets you set a daily budget, while Facebook Ads allows daily and campaign-level budgets.
Your target audience are the specific consumers you aim to reach through your advertising, defined by shared interests, locations, and demographics like age, gender, and education. Precisely targeting the right audience is key to successful ad campaigns.
Interactions are the specific actions users take with different ad formats – clicks for text/shopping ads, views for video ads, and calls for call ads.
Are Your Ads Making You Money?
Reporting & Analytics
Effective digital advertising relies heavily on data and analytics. By closely examining how people interact with their ads, businesses can make necessary adjustments to optimize performance. Automated reporting is invaluable in this process, as it provides deep insights into key metrics like visitors, events, and conversions. By regularly reviewing these monthly reports, businesses can stay on top of their advertising performance and make informed changes to improve results. Additionally, automated reporting helps identify trends and patterns that may not be immediately obvious. By thoroughly understanding the data, businesses can make more strategic decisions about their digital advertising approach and ultimately enhance their overall marketing effectiveness.